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In the 21st century, we are all experiencing an amazing growth of e-commerce and online shopping that allows us to have products at our without ever opening a catalogue or leaving our living rooms. E-commerce is the act of buying or selling products and services online. It has been flourishing since the early 1970s, and today, e-commerce and online shopping brands are . As we look buying behaviour statistics, in recent years, men have spent 68% more per transaction than women. This is due to the fact that they are more likely to purchase luxury products and electronics, while women are more likely to purchase food and makeup, which are lower-cost items. Consumers are creatures of habit: 30 % would rather return to a website they have previously purchased . According to research, if you have a positive experience with a brand, you are unlikely to stray of that brand after that. Just like going back to your same favourite store in a shopping mall, online shopping is very similar. Online consumers become more active online. Around 30% leave feedback and write reviews. Although reviews are unavailable in physical businesses, they have the power to a decision to buy something. If the product doesn’t help consumers, it might seriously impact sales. Globally, 53% of online transactions are made using credit cards, with 43% using other digital payment methods. While the Middle East, Africa, and Eastern Europe continue to choose cash-7 - delivery, Western Europe and China favour digital payment options like PayPal. PayPal is the top choice for Americans when
it comes to online payments. If the website takes more than three seconds to load, 57% of consumers will click rather than wait. If sites are slow, then sales will be too. Waiting for pages to load is equivalent to waiting in lines at the mall. Through videos, organic traffic improves to 157 percent. When making a purchase, 80% of consumers find videos helpful. The websites that perform best are those that contain videos. Part of the reason that some shoppers love going to a traditional shop
is that it allows them to have the physical product in their hands. If a store has a social media presence, they increase their average sales 32%. If you can find their Facebook or Instagram, it increases the possibility that you can get to know their products. If consumers can interact with a store via their social media, they are more likely to feel comfortable it and make a purchase. Facebook is the most popular e-commerce forum. Around 85% of all e-commerce purchases on a social media site come from Facebook. While Facebook currently has the monopoly, its booming success might begin to be followed by some other social media giants like Instagram or Twitter. The available e-commerce statistics show that there are a variety of ways to view the beneficial aspects of buying and selling services online. Whether you look at buyer behaviour, platform performance, or social media statistics, the most important aspect is just understanding how consumers operate in order to continue to grow e-commerce.