The Tree of Life is a symbol of national  crosstourismculturegastronomysloganpathroadswinepromoterose and was chosen to represent the values and specific character of  promoteroadsculturesloganwinegastronomypathcrossrosetourism in Moldova. The brand was created in
2014 by the Tourism Agency of the Republic of Moldova with the support of the Moldova Competitiveness Project, to  roadspromotecrosspathwineslogangastronomyculturerosetourism Moldova as a tourist destination.
The symbol represents a stylized tree with the letter “M” as its base and the symbolic  pathpromotegastronomycultureroadsslogancrosstourismrosewine growing out of its top. The letter M represents Moldova’s breeding
ground; the heart symbolises hospitality; the glass represents  roseroadstourismsloganwinepathpromotecrossgastronomyculture and tradition; and the  sloganrosegastronomyroadspathpromotewinetourismculturecross represents religious culture. Vertical lines represent the country
 promotegastronomyroadspathslogantourismwinecrossroseculture that have not been explored. The national brand encourages various events, promoting it at the international level. The accompanying tourism  pathroadssloganpromotetourismgastronomyrosewinecrossculture ,
“Discover the Routes of Life,” encourages visitors to follow the  roseroadscrosspromotetourismwinegastronomysloganpathculture towards new discoveries through hospitality, history, wine,  roadsculturegastronomytourismsloganrosewinepromotepathcross , and Moldovan traditions.