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The Super Bowl is an enormously popular sporting event that takes place each year to determine the National Football League (NFL) champion. Millions of fans gather around televisions on a Sunday in January or February to celebrate this national holiday. The Super Bowl is much more than just a regular game of . It is a window into the American society and culture through sports, patriotism, entertainment, and advertising.

In more than 170 countries, the is one of the most-watched sporting events in the world, with halftime shows and new commercials adding to the appeal. During the 1970s, three teams — the Pittsburgh Steelers, Miami Dolphins and Dallas Cowboys — dominated the NFL, winning a combined eight Super Bowls in 10 years. American companies pay more money to advertise during the Super Bowl than for any other programmes on television. It costs a lot of money — between $5.8 million and $6.5 million for a 30-second .

The early Super Bowls featured . Then popular musicians took center stage and the shows into much anticipated . Some viewers consider the halftime show, now a 30-plus-minute act, a bigger event than the game. Internationally famous Michael Jackson, U2, Madonna, Bruce Springsteen, Lady Gaga, Paul McCartney, Prince, Beyoncé, Coldplay and others performed during the . The halftime show is famous for musical surprises and . On February 3, 2013, at Super Bowl XLVII in New Orleans, the power went out during Beyoncé’s halftime show. Super Bowl events attract millions of visitors. Super Bowl XLIX from February 1, 2015 between New England and Seattle was the most-watched — it reached 114 million viewers. Because the football season runs into two calendar years, are used to identify each Super Bowl.

The Super Bowl changes each year. Super Bowl Sunday is the second-largest day for food consumption in the United States, with only Thanksgiving ahead of it.