Is advertising art? Every year, millions of dollars are spent on advertising to convince us to buy certain products. Famous brands hire celebrities to recommend their products, and many of these have changed the course of history. Ads have changed the way

Advertising art can be defined as the graphic design used to advertise and promote. It can appear in the form of photography, digital development, illustrations, and other media. The goal of advertising art is to persuade consumers and/ or convey a messag

The companies to capture our attention in order persuasive techniques developed by various to promote their products or sell their ideas have changed and evolved over time, but one thing remains certain: advertising is an art in itself.

Santa Claus has worn many colours throughout history: green, yellow, and even white. So why do we only associate him with the red colour these days? It is all because of the popularity of the famous Coca-Cola Christmas campaign. The illustrator,Haddon Sun

Successful ads know how to appeal to our deepest feelings. Did you know that Nike’s products catered almost exclusively to marathon runners? When a fitness trend started to gain popularity, Nike’s marketing department understood they needed to take advant

Big brands are often ground-breaking when they are already so big. So, hard-pressed to do something what did Coca-Cola do to appeal to the masses? They appealed to individuals by putting their names on each bottle. The Share a Coke campaign began in Austr

Advertising is not a low-cost industry. Pharmaceutical companies spend much more money on advertising than on research. Only 13% of their profits are allocated to research, compared to 24% for marketing. Chanel produced the most expensive commercial ever