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Nearly half of the world's population uses social media.
An average user spends more than 2 minutes per day on social media.
Visual content is 40 times more likely to be shared by users on social media.
Almost 9 out out of 10 brands use more than one social media channel.
In the US more than 5% of brands offer customer service on Twitter.
Instagram advertisement engagement is 10 times higher than Facebook.
YouTube is the second largest search engine behind Yahoo.
Almost 40% of small businesses use social media adds to generate income.